Create new products
We integrate market requirements, competition, standards and cost into product concepts that get designed in.
FOR JAPANESE INDUSTRIAL DEVICE MANUFACTURERS
Read the tides,
create the flow.
A product & business development partner
for Japan's device manufacturers
Built on product-planning expertise cultivated at Keyence and more than 30 years in factory automation and machine safety, we support new product development, overseas technology sourcing, joint development and market development.
BEACONRead the tides
BUILDCreate the business
HORIZONShape the future
BBHJAPAN
WHO WE WORK WITH
To Japan's device manufacturers.
Turning overseas technology into Japanese competitiveness. We drive market-led product planning and technology-led business development as a single, unified project.
SensorsServoMotionRoboticsSafety devicesControl devicesConnectorsIndustrial networks
Bring in overseas technology
We scout technologies, centered on Europe and China, and translate them into specifications, quality and business models suited to the Japanese market.
Launch it as a business
From joint development and OEM to sales strategy and partner building, we stay with you beyond research, until the business is actually moving.
WHY BBH
A business development partner
who can actually plan products.
Product planning at Keyence. Running the Japanese arm of an overseas manufacturer. Joint development with companies in Japan and abroad.
With experience spanning sales, engineering, product planning and management, we design businesses that account for not only technical advantage but also marketability, standards, cost and sell-through.
30+ YEARSFA, industrial equipment & machine safety
KEYENCEProduct planning & market development
GLOBALBusiness development across Japan, Europe & China
OUR APPROACH
Choose the technology.
Fit it to the market.
Make it a business.
Even excellent technology rarely fits the Japanese market as-is. What is needed is to design customer requirements, international standards, quality, price and sales channels as one.
BBH is neither a trading house that merely introduces overseas technology, nor a consultancy that only makes recommendations.
We are a hands-on partner connecting product planning, joint development and market launch.
CIRCULAR BUSINESS DEVELOPMENT
Deliver technology to the market,
return the market to technology.
MANUFACTURERManufacturer
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BUSINESS DEVELOPMENTBBH
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MARKETMarket
Selling a product is not the goal. We feed market intelligence back to manufacturers and grow products, technologies and businesses together with the market.
SERVICES
Supporting Japan's device manufacturers,
from concept to market launch.
Technology Scouting
Scout the world's technology; turn it into a source of competitiveness.
From discovering overseas manufacturers to import, sales, market launch and standards compliance.
- Discovering overseas makers & products
- Japanese market research
- Import & sales
- Building sales channels
Product & Technology Development
Turn market requirements into products that get adopted.
We drive technology partnerships, joint development, OEM and product localization.
- Technology matching
- Joint & OEM development
- Partner selection
- Translating technology, culture & market requirements
Market & Business Development
Grow products into continuously expanding businesses.
End-to-end support across market analysis, product planning, sales strategy and overseas expansion.
- Market & competitor analysis
- New business & product planning
- Sales strategy
- Overseas business development
PRODUCTS
From technology to products you can deploy.
From machine and functional safety to industrial connectivity and refrigerant piping, we bring our European and Asian partners' expertise to Japan's manufacturing floor.
BBH PRODUCTS · GERMANY
Functional Safety & Safe Motion
A machine-safety platform you can configure to your application and system scale, from safe I/O to multi-axis motion monitoring and EtherCAT Safety.
SMX Series
A programmable safety controller scaling from compact to modular. Supports safety logic, safe motion and distributed expansion.
- PL e / SIL 3
- Up to 12-axis drive monitoring
- Central or distributed I/O
SCU Series
FSoE master/slave for safe communication over EtherCAT. Networks everything from safe I/O to speed and position monitoring.
- FSoE Master & Slave
- Safe speed & safe position
- Central or distributed evaluation
SSCU Series
A platform for safety control of robots and AMRs. Implements safety functions for mobile and multi-axis systems, tailored to the application.
- Safe Robotics
- Safe AGV / AMR
- Custom safety functions
SafePMT / SARC
An engineering toolset for safety-function parameterization, free programming and safety computation.
- Safety computation libraries
- Function-block design
- Custom development
SVLEC · CHINA
Industrial Connectivity & Wiring
Industrial connectivity supplying sensor/actuator wiring, industrial networks and heavy-duty connections from a single source. IEC 61984 compliant; CE / TÜV / UL certified. Selected and supplied to match the standards, quality and applications of the Japanese market.
Circular connectors
M8 / M12 / M23 circular connectors. Configured with the coding and pole count your application needs, from bus systems to servo wiring.
- A / D / S / X coding
- Field-wireable & panel-mount
- IP67
Distribution boxes
M8 / M12 / 7-8″ sensor-actuator distribution boxes. Simplify field wiring and cut labor.
- 4 / 6 / 8-port
- PNP / NPN with LED status
- Integrated molded cable
Heavy-duty
HA / HE / HD rectangular connectors: rugged connectors that consolidate power and signal for industrial machinery and control cabinets.
- IEC 61984 compliant
- Power, signal & hybrid
- Quick-lock
Cordsets / network
Molded cordsets and industrial Ethernet cable, supporting major fieldbuses and servo systems.
- PROFINET / EtherCAT / CC-Link
- Servo power, signal & encoder
- EMC shield clamps
FASTPIPE® · ITALY
Flexible Refrigerant Piping
A multilayer composite flexible pipe that replaces copper tubing in HVAC and refrigeration. We propose the shift from metal to polymer and composite from both an installation and a business standpoint.
METAL TO POLYMER
From copper tube to flexible composite piping.
Flexibility and light weight remove the need for bending work and simplify installation, cutting on-site bending errors and scrap and reducing installation time by up to 70%.
60 barMax working pressure-30 to 110°CContinuous temperatureR32 readyMajor refrigerantsTÜV AustriaCertified
See FastPipe® details →
Specifications, applicable standards and availability in Japan are confirmed and advised on a per-project basis.
PROJECTS
Innovation Stories
Representative cases where we connected technology, market, standards and business to implement new value.
Safe drive unit development
for a major servo motor maker
Using European motion-safety technology, we developed a safety unit that connects directly to the servo amplifier, and built a design and development structure that includes the cost competitiveness the Asian market demands.
Joint development of a safety controller for AMRs
We jointly developed a safety controller that meets ISO 3691-4 and computes position and speed data at high speed, realizing safety technology for the high degrees of freedom of AMR motion.
A paradigm shift from metal to polymer
We drive a shift to polymer that keeps performance while cutting weight and cost, reducing the cost of a specialty cable gland to about one third, and now tackling the polymer conversion of copper piping for air conditioners.
Manufacturing-technology consulting
for a major automaker
We research European device makers, technical standards and market trends, jointly studying a paradigm shift in manufacturing technology with a ten-year horizon.
A synergy project connecting
European and Chinese companies
By combining European companies' technology with Chinese companies' manufacturing capability and cost competitiveness, we built a new model of international division of labor accessible even to mid-sized manufacturers.
VISION
Toward a new
globalization.
What BBH aims for is not to unify the world under a single standard or set of values.
It is to respect the history, culture, industry and technology each country and region has nurtured, and to let each take the role where it is strongest.
By analyzing companies' technology and markets with a medium- to long-term view and matching the right partners and businesses, we realize a new globalization that creates value together.
REPRESENTATIVE
Deliver technology to the market,
return the market to technology.
For more than 30 years, I have worked to connect technology and markets in factory automation, industrial equipment and machine safety.
At Keyence I worked in sales-promotion engineering, sales and product planning, handling everything from market analysis to new-product planning and business launch. The products I planned were adopted at home and abroad and grew into businesses worth billions of yen.
Today I connect companies across Japan, Europe and China, driving business development that spans market requirements, international standards, product planning, joint development and sales strategy.
Masaru Murakami Representative Director
CONTACT
Let's create a new
business flow, together.
Talk to us about bringing overseas products to Japan, technology partnerships, joint development, new businesses, and management or engineering challenges in manufacturing.